Mercury GSE sets the bar high above their competitors by offering unmatched rates, and support. We crafted a brand to reflect the advantage you get when partnering with Mercury GSE.

With a lot of branding and visual noise on the tarmac, we wanted to separate Mercury GSE from the pack. The airline and GSE industry is dominated by blues, reds, and yellows, with very little orange. We crafted Mercury GSE logo and color palette to differentiate on the tarmac as well as at trade shows. The eye catching orange commands attention, while the deeper blues and grey add a premium, sophisticated touch.