Smart Cups feature flavor-printing technology that adds a twist to any beverage you pour. We built a full-scope brand identity that reflected the innovation of the product itself.

Smart Cups Technology is a patented delivery system platform that creates sustainable consumer packaged products by eliminating liquid through the use of novel microencapsulation printing. Our creative strategy, and visual identity helped smart cups raise over 11 million in funding as well as win FOX’s Gordon Ramsay’s Food Stars.

The technology, initially launched as an energy drink, has a wide array of sustainable applications in industries including, health care, CPG, clean water, and disaster relief.

The challenge presented was to drive sales and move inventory of their flagship product; Smart Cups Energy. We designed a brand identity to capture the novel transformation that happens in the cup, and reflect the sustainable energy you feel.